Certification in one-to-one coaching of corporate executives, professionals, and entrepreneurs
Since 1995, our Execulife staff have coached more than 2200 leading executives, entrepreneurs and professionals through the crossroads and
choices that hallmark their personal and career success.
Toolkit Aims
Our Coaching Toolkit prepares and certifies Coaches to enable executives, professionals, and entrepreneurs:
To preserve and grow their “Can Do – Will Do”
PERSONAL Wellbeing
To consistently provide “Let’s Make It Work” Leadership
for their staff; and
To maintain and build superior after-work Lifestyle
Vitality with family and friends and in personal
development
Clarifying their priorities … and overcoming their recurrent obstacles Growing stronger by more skillfully confronting their life’s challenges, and Targeting and then reaching new levels of performance & satisfaction as they navigate in a turbulent business climate and organizational change.
Institute research with 28,410 executive clients using our VitalityPro™ online profile highlights these as the highest rated
priorities for executive development.
| C - Suite relies on these strengths... | Current status of executive clients |
|---|---|
|
|
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2. Staff feel well treated by the company |
2. 54% do not feel well treated by company … |
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3. Staff are satisfied in their work |
3. 44% show marginal to poor work satisfaction |
|
4. Staff are engaged with their work |
4. 54% show marginal to poor work engagement |
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5. Staff are energized, not drained by stress |
5. 55% show marginal to poor work stress levels & |
|
Note: “Marginal” = a score of 3 on a 5-point scale “Poor” = a score of 1 or 2 |
|
The Coaching Toolkit builds on the strengths and reduces the risks observed in this group both for their on-the-job Wellbeing and in their capacity for A+ Leadership. Focused by our VitalityPro-ST™ profile with each client, our Toolkit yields an individualized Rx to focus progress based in our findings. Coaching strategy is typically designed around two or three of the success factors in boxes “A” and “B” below.
Stumbling blocks OR stepping stones
in achieving A+ leadership
* Source: Vital Corporation’s online VitalityPro™ profile 2008−2015
Sidebar: Since personal / family life is also a “work in progress” for many executives, they often report that the self-management skills they develop for work with us are surprisingly transferrable to marriage and friendships.
Institute certification of an Executive Coach typically requires five pre-scheduled Vitality-focused coaching sessions to:
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Clarify the client’s top three priorities for reducing vulnerabilities and building on their strengths highlighted in their VitalityPro™ diagnostic report.
- Select their most motivating and realistically achievable Priority #1 keyed to their Profile's findings
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Understand in the client’s terms how Priority #1 is a recurrent obstacle to their more positive “life ROI"
- Establish compelling motivation to take action based on (a) their signs of stress-driven difficulties plus (b) their personal self-portrait of what “better” would look like
- Based on their VitalityPro Profile's identification of personalized Action Recommendations, they identify their solution strategy focused by < 3 skillful actions for “better” Life ROI
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Identify several opportunity-situations for more skillful action.
- Plan and rehearse several high-ROI actions [per W5 + H criteria]
- Client’s reporting re success factors and actions to be taken > refining "my ROI" strategy or skillful actions.
- Appreciate, build on, and consolidate "My ROI" signs of progress
- Agree to conclude the coaching re Priority #1; or to continue with their Priority #2; and to schedule “tune-up” sessions.
Align the above “Basics” with corporate Executive programs recognized by their company.
“Hi-ROI” executive program of one-hour briefing re “Mental Health:Productive Wellbeing”, followed by two 1-hour individual coaching sessions.
Referrals by HR or self-referral of one-off challenging cases
Explore how any of these “Basics” may complement any other medical treatment or counseling the executive regards as (perhaps) value-adding
Tools included in your Toolkit-for-Coaching:
Features & benefits of VitalityPro™ Coaching:, marketing & client engagement
Evidence-based roots; conceptual model; diagnostic tool focus and enable progress tracking.
Leading edge features attractive to executives et al.
High-level recording form to guide coaching process > client action > outcomes.
Key ingredients in the coaching process which make “common sense” for executives and professionals as clients [e.g. “my Life ROI”]
Criteria executives and professionals use to define / evaluate success in the coaching process.
Emphasis on small-bite, building block, strategically motivating actions to create behavioral change
The power of motivated actions <> self-discovery / self-creation
Understanding client “motivation” and how to surface & leverage it to make even difficult changes achievable.
Managing the power of the four participants in one-to-one coaching: I.E. the power of the problem … of the client … of the VitalityPro-ST™ coaching process … and of the coach’s partnering role in achieving the client’s attainable aims.
- Transparent roadmap guiding VitalityPro™ coaching creates mutual confidence and efficient use of time [illustrated in the Institute’s “Institute’s brief coaching by family physicians’ course … accredited by College of Family Physicians of Canada in November 2014
- How-to steps in following the five 5-session coaching template [45-60 minutes / session with client] … may be expanded or shortened per circumstances.
Administrative
Trainee prerequisites: Minimum of 30% of professional time in providing individual or group-based coaching or counseling during the past two years, or equivalent.
Inquiries re Toolkit details / Toolkit licensing: — Contact Margaret Dopson, MA.Sc. Director, Distance Training at mdopson@stresscanada.org